All Pixar and Disney Footage used with permission from Disney Animation Studios and Pixar Animation Studios respectively.The book “Creativity, Inc.” will show you how Pixar, the creator of amazing movies, such as “Toy Story”, “The Incredibles”, “UP”, and “Finding Nemo”, became a revolutionary, innovative, and creative company.Įd Catmull, president and co-founder of the company, brings his experience and trajectory to help you transform your workplace into a space open for creativity and ideas.Īre you curious? So come with us, because in this book summary we will know what made Pixar get where it is today! The book “Creativity, Inc.”

Sutton, Stanford professor and author of The No A**hole Rule and co-author of Scaling Up ExcellenceĪdditional Information: Footage of Oscar Statuette used with permission from the Academy of Motion Picture Arts and Sciences. He shows how Pixar’s greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: making films that make them feel proud of one another.” -Robert I. It is the best because Catmull’s wisdom, modesty, and self-awareness fill every page. “This is the best book ever written on what it takes to build a creative organization. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and how to realize a creative coalescence of art, business, and innovation.” -George Lucas What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. “Many have attempted to formulate and categorize inspiration and creativity. Here are what others in the creative industry have had to say about Ed:

We traveled to the Bay Area & LA to interview the top directors working at Pixar and Disney Animation Studios.Īlthough the film was originally created for the Leadercast event- Ed Catmull and the 'Creativity Inc.' team ended up using the piece as an opener on the remainder of his book tour in North America. Caravan teamed up with Leadercast and Pixar to form an introduction for Ed Catmull's keynote talks on his NY Times best selling book 'Creativity Inc.'.

Creativity inc book pixar